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[BUSINESS] · Italy, Germany · 2 sources

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MSC Cruises launches Best Now last‑minute cruise offers for summer 2026

MSC Cruises introduced the “Best Now” promotion, aimed at travelers seeking last‑minute summer holidays in 2026. The offer provides cruises departing from numerous Italian ports—including Venice, Genoa, Trieste, Livorno, Civitavecchia, Ancona, Naples, Bari, Brindisi, Messina, Palermo and Cagliari—as well as from Kiel and Hamburg for Northern European itineraries. Prices start at €349 per person (about $400) and include the option to add drinks on board. The package bundles accommodation, meals, entertainment and shore excursions, presenting a “key‑to‑door” vacation solution for budget‑conscious families, couples and groups. Availability is limited and the promotion remains valid until all allocated cabins are sold out. MSC’s commercial director Luca Valentini highlighted the growing demand for short‑notice bookings and positioned the scheme as a competitive tool for travel agencies.