MSP Estúdios expands sports licensing with Santos FC and NFL partnerships

MSP Estúdios is expanding its presence in the sports licensing market through new partnerships involving Turma da Mônica characters. The studio has launched a product line with Santos FC, centered on the character Magali, to celebrate the 90th anniversary of creator Mauricio de Sousa. The collection includes items such as jerseys, caps, and accessories that blend character branding with the club's colors.

Additionally, MSP Estúdios has broadened its collaboration with the National Football League (NFL) in Brazil. This expansion includes new licensed apparel collections developed by brands such as Piticas and Bordano FC, as well as interactive entertainment activities designed to engage children with American football. Piticas has specifically introduced a collection featuring SpongeBob SquarePants themed around NFL teams, including the Kansas City Chiefs and Philadelphia Eagles.