Muhammad Erlang Athallah Receives Toyota New Calya from Prochiz Loyalty Program in Madiun

PT Mulia Boga Raya Tbk (MBR), a subsidiary of PT Garudafood Putra Putri Jaya Tbk, presented the grand prize of its "Berkah Fantaschiz Prochiz Vol. 3" consumer‑appreciation program—a Toyota New Calya—to Muhammad Erlang Athallah, the son of a risol seller in Balerejo, Madiun, East Java, on 25 July 2026.

The hand‑over was conducted by MBR President Director Dede Patmawidjaja, accompanied by Finance, IT & Marketing Director Jeffry Halim. Erlang was chosen for his regular purchase of Prochiz Gold cheese to support his mother’s home‑based risol business, reflecting the program’s aim to reward loyal, small‑scale consumers.

The initiative, which ran from January to May 2026, forms part of Prochiz’s broader effort to reinforce brand loyalty among everyday shoppers, highlighting the message that “loyalty is born in small kitchens” and seeking to support modest family enterprises.