< Back to all clusters
[BUSINESS] · Japan · 2 sources

started · updated

MUJI launches UV‑cut scarf in Japan

MUJI introduced a new UV‑cut scarf made of linen and viscose‑rayon, marketed as the "UV‑cut lyocell linen pocket scarf". The garment measures about 105 cm long and 11 cm wide, offers over 90 % UV blockage, and includes three interior pockets—one designed for a cooling pack to help lower neck temperature on hot days. Priced at ¥1,490 (incl. tax), the scarf is available in nine colour options and is promoted as a dual‑purpose item for sun protection and summer fashion.

The product is positioned for everyday use such as shopping, gardening, or accompanying children outdoors. MUJI also sells a matching neck cooler that can be used with the scarf’s pocket, emphasizing convenience and breathability for consumers seeking simple, portable heat‑relief accessories during the Japanese summer.