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London Fashion Week features McQueen and Mulberry homecomings
London Fashion Week SS27 featured major homecomings for two iconic British brands. Alexander McQueen returned to the London schedule for the first time in 25 years, moving away from its long-standing presence in Paris. Under creative director Seán McGirr, the Spring/Summer 2027 collection was staged in a subterranean chapel in Lincoln’s Inn Fields, blending religious imagery with London's underground rave culture through the use of lace, corsets, and metallic accessories by Shaun Leane.
Mulberry also marked a significant return to the runway after a six-year absence, debuting its new collection under creative director Christopher Kane. The collection emphasized the brand's leather heritage, featuring structured silhouettes and reimagined versions of the iconic Bayswater bag. Kane's vision included new accessories like the ‘Axe’ and ‘Chop’ bags, drawing inspiration from the brand's Somerset roots.
Other notable highlights included Simone Rocha's romantic designs and Burberry's star-studded show, which celebrated the brand's 170th anniversary with designs by Daniel Lee. The week was characterized by a focus on British identity, craftsmanship, and a shift toward more experimental, subcultural aesthetics.
Entities
Alexander McQueen · Christopher Kane · London Fashion Week · London Fashion Week · Mulberry · Roger Saul · Seán McGirr · Tammy Kane
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] Mulberry staged its first runway show in six years at London Fashion Week. www.whowhatwear.com
- [○ 1 SOURCE] The spring/summer 2027 collection is scheduled to arrive in stores and online in January 2027.
- [○ 1 SOURCE] Christopher Kane was appointed Creative Director of Women's Ready-to-Wear in March.
- [○ 1 SOURCE] Christopher Kane stated his goal was to represent the Mulberry brand without using a logo.
- [○ 1 SOURCE] Mulberry reported a 23% increase in sales during the first quarter of this year. www.theguardian.com