Multicare unveils new health website to simplify digital access in Portugal

Multicare, the health insurer of Grupo Fidelidade, has launched a new Portuguese website designed to make digital interactions simpler, more intuitive and personalised. The platform introduces integrated authentication with the Fidelidade digital ecosystem, allowing customers to log in directly from other group channels. A newly built provider‑search tool helps users locate health professionals and facilities, while the site gives greater visibility to prevention programmes such as Medicina Online, Multicare Vitality and regular health screenings. The insurance simulator has been upgraded to offer smarter, profile‑based recommendations. The redesign features a responsive interface, optimized information architecture and a more user‑friendly layout.

Maria Vasconcelos, Director of Marketing and Product at Multicare, said the launch “represents another step in our strategy of simplifying the digital experience, putting customers at the centre and facilitating access to information, services and health care.” Multicare serves over 1.2 million customers and holds about a 35 % market share in Portugal.