MultiChoice Nigeria expands role in creative economy

MultiChoice Nigeria CEO Kemi Omotosho stated that the company has evolved beyond simple entertainment distribution to become a central participant in Nigeria’s creative economy. The company is now investing in the broader ecosystem, including local talent, content production, technology, and infrastructure involving producers, actors, and small businesses.

This strategic shift follows MultiChoice’s integration into the French global media group CANAL+ in September 2025. Omotosho noted that while the new ownership provides access to international expertise, scale, and technology, MultiChoice Nigeria remains a deeply local business. The company maintains flexibility over pricing, distribution, and content to ensure its strategies remain shaped by Nigerian realities.