Music artists drive major trends in the beauty industry

Several prominent musical artists have successfully transitioned into the beauty industry with their own brands. Rihanna’s Fenty Beauty, launched in 2017, gained significant recognition for its inclusive range of 50 foundation and concealer shades. Lady Gaga’s Haus Laboratories focuses on vegan and cruelty-free formulas designed for creative expression. Selena Gomez’s Rare Beauty, established in 2020, emphasizes community and authenticity through its viral social media presence.

Additionally, Beyoncé launched Cécred in early 2024, a hair care line specifically designed to address the needs of textured hair.

In terms of makeup trends, the early 2000s technique of highlighting the inner corners of the eyes is seeing a resurgence. Modern interpretations of this look, utilized by figures such as Zendaya, Bella Hadid, and Marina Ruy Barbosa, involve using light pigments, highlighters, or metallic finishes to create strategic points of light near the tear duct.