Musinsa expands into Southeast Asia with Philippines and Indonesia outlets

South Korean fashion and retail platform Musinsa is expanding its Musinsa Standard brand into Southeast Asia through strategic partnerships.

In the Philippines, Musinsa has partnered with ACX Holdings, the retail arm of the Ayala Group, to open a shop-in-shop outlet in Glorietta, Makati. The store will be managed by local retailer PT Mitra Adiperkasa Tbk (MAP), which will oversee day-to-day operations.

Musinsa also signed an agreement with PT Mitra Adiperkasa Tbk to open an offline outlet in Indonesia next year. The company is utilizing a shop-in-shop model within MAP’s shopping malls to enter these markets, a strategy previously used during its expansion into China. Following these moves, Musinsa also plans to open a Musinsa Standard store in Japan next year.