Mutti launches new marketing campaign in Australia and New Zealand

Mutti has launched a new marketing campaign in Australia and New Zealand featuring high-profile personalities including football star Sam Kerr, Dylan Alcott, and Chris Brown.

The campaign utilizes a stylized, humorous narrative to promote the 127-year-old brand's products. In the advertisements, Sam Kerr portrays a ‘Muttiholic’ in a scripted scenario involving Mutti Passata. Samantha Filocamo, Mutti’s marketing director for Australia and New Zealand, stated the intentional, dramatic approach aims to bring a new energy to the long-standing staple brand.