MVC Group opens new showroom in Barcelona to expand Iberian presence

MVC Group, an Italian cycling distribution company, has opened a new 200-square-metre B2B showroom at the Barcelona Moda Centre in Sant Quirze del Vallès, Spain. The facility is intended to serve as a strategic hub for showcasing the group’s portfolio of cycling apparel, components, and accessories to retailers and trade buyers throughout the Iberian Peninsula.

CEO Emilio Foà noted that Spain is a vital overseas market due to its deep-rooted cycling culture and growing interest in the outdoor sports sector. The expansion aims to consolidate the group's presence in the region, supporting brands such as Castelli and Sportful, while maintaining a long-standing partnership with local distributor CDC Sport.

To lead these regional efforts, the group has appointed Gino Donà Delgado as Country Manager of MVC Iberia. Delgado brings over a decade of experience from the Spanish cycling apparel brand Gobik, where he focused on commercial development across various European markets.