My Cute Pooch launches new sustainable handbag collection

My Cute Pooch, a Portuguese brand founded in 2019 by entrepreneur Mara Ferreira, specializes in customizable, vegan, and sustainable handbags. Based in Felgueiras, the brand uses B-Light, a premium scented rubber, and holds PETA certification.

The brand is known for its distinctive animal-inspired designs, particularly models featuring removable ears and noses that allow for personalization. The latest release, ‘The Essential Collection’, includes the Cutout Casual line and the more sophisticated Pooch Premium line. These collections feature various patterns such as leopard print, floral, and pied-de-poule, allowing users to alter the aesthetic of their accessories without replacing the entire piece.

Prices for the Cutout Casual models start at €129, while the Premium models begin at €179. The brand emphasizes versatility and the use of recyclable materials to maintain its commitment to ethical fashion.