Myaku-Myaku mascot launches new collaborations in Japan

The official mascot of the Osaka-Kansai Expo 2025, Myaku-Myaku, is featured in new collaborative merchandise partnerships with various entities in Japan.

Cerezo Osaka, the J1 football club, has announced its second round of collaboration goods with Myaku-Myaku. Developed with Fanatics Japan, the collection features a special color scheme of ‘Cerezo Pink’ and white with cherry blossom motifs. Items include plush toys, mascots, and unique lifestyle products such as rice paddles. Sales begin October 13 via the club’s official online store and later at the CEREZO STORE.

Additionally, Universal Studios Japan is launching a collaboration between Myaku-Myaku and its popular Halloween Horror Night character, Hamikuma. Starting October 13, a range of 13 limited-edition items will be available, including apparel like T-shirts and hoodies, as well as accessories such as mascot keychains, pouches, and stationery. These items will be sold at the Universal Studios Store within the park and through their online store.