Akabuy platform sees rise in SNS account purchases for corporate and side‑hustle use

MyAsia Entertainment, a Tokyo‑based company, operates the Akabuy marketplace where Instagram, X (formerly Twitter), TikTok and YouTube accounts can be bought and sold. A recent survey of corporate social‑media managers found that gaining followers remains a major hurdle; buying an already‑followed account shortens the lengthy growth phase and lets teams focus on content rather than audience building.

The same platform is increasingly used by salaried employees seeking at‑home side‑hustles. Workers prefer X and Instagram because they require minimal production effort and can be managed from a smartphone without showing their faces. Purchasing an existing account eliminates the initial period of zero followers, fitting the limited time many employees have for extra work. Akabuy protects transactions with an escrow system that holds payment until the account transfer is verified, reducing the risk of peer‑to‑peer disputes.