Myer launches 2026 Christmas campaign

Myer has launched its 2026 Christmas campaign, titled ‘Say More with Myer’, which focuses on the emotional connection of gifting rather than the monetary value of presents. Developed by Creative Director Kristen Hancock with support from Howatson+Company, the campaign features films set during a summer Christmas lunch, highlighting personal moments such as a granddaughter painting her grandmother’s lips.

The campaign will be broadcast across various platforms, including television, YouTube, social media, radio, and outdoor advertising at major train stations in Sydney and Melbourne.

Chief Customer Officer Amanda McVay stated that the festive strategy extends across the entire business, including the expansion of the ‘Giftorium’ to three flagship stores and the return of ‘Gifticians’ to assist with personalization and expertise.