MYmama launches pop-up event at 11 Hands stores in Japan

Handmade craft brand MYmama has launched a pop-up event across 11 Hands retail locations in Japan. The event, which began on August 29, allows customers to purchase popular DIY items in person that were previously primarily available through online shops.

Featured products include the highly popular seal liquid ‘Shi-run’, which has recorded 210,000 units in sales, alongside coating liquids and adhesives. The pop-up also showcases various handmade kits, such as sticker-making, keychain-making, and slime decoration kits, designed for both individual use and family activities. The participating locations include stores in Sapporo, Omiya, Shinjuku, Ginza, Shibuya, Nagoya, Kyoto, Esaka, Shinsaibashi, Hakata, and Urasoe.