MyMonthlyCar startup targets flexible used car rentals

MyMonthlyCar, a startup co-founded by Igor Dobrianskyi, Kostiantyn Gitko, and Vadym Zotov, aims to convert idle used car inventory from local dealerships into flexible month-to-month rentals. The platform targets consumers who require vehicle mobility for several months but wish to avoid long-term leases or outright purchases.

The business model allows dealerships to offer rent-to-own options, potentially converting renters into buyers. MyMonthlyCar does not charge listing fees to dealers; instead, it collects a 10% commission on dealer transactions and a separate 10% fee from customers.

Based in Florida and registered in Delaware, the startup was recently selected for the 2026 Startup Battlefield 200 to exhibit at TechCrunch Disrupt in San Francisco. The founders, originally from Ukraine, are currently focused on developing an independent insurance concept to support their rollout.