Mynd integrates Creators LLC technology for AI-driven influencer marketing

Mynd, a major influencer marketing and entertainment specialist, has begun utilizing technology from Creators LLC to incorporate artificial intelligence, data, and automation into its operations. The partnership aims to enhance the selection, management, and execution of influencer campaigns by reducing reliance on subjective perception and increasing data-driven precision.

Key technological integrations include:

• Creators Search AI: A search and recommendation engine that analyzes over 200 million profiles globally, using more than 40 performance metrics and behavioral signals to identify suitable creators. • CRIS: An AI agent integrated into WhatsApp that allows creators to register for campaigns, apply for opportunities, approve content, and submit invoices through a single channel. • Creators Safe AI: An automated brand safety tool that reviews content against specific brand guidelines and briefing requirements, significantly reducing manual labor hours.

The collaboration has already been applied to campaigns for brands including TIM, Mastercard, Latam, Porto Seguro, and Assaí Atacadista, focusing on scaling strategies that combine major talents with micro and nano-influencers.