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[BUSINESS] · Germany · 3 sources

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myProtectify to appear on IDEE coffee packaging in Germany

The social startup myProtectify has launched a nationwide initiative in Germany by appearing on IDEE coffee packaging. This collaboration aims to provide discreet access to support for victims of domestic and psychological violence.

The packaging features Maya, an AI-based digital help chat designed to offer an anonymous first point of contact. The initiative seeks to lower barriers to seeking help and provide orientation for those experiencing pressure in their family environments.

The partnership follows myProtectify winning a public vote at the IDEE Förderpreis, after the organization also secured third place from the expert jury, which included a 5,000 euro prize. The new packaging has been distributed to retail stores since early August.

Entities

IDEE Kaffee · Maya · Sogol Kordi · myProtectify

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