Vietnam's Ăn Cùng Bà Tuyết founder lives in modest Thái Nguyên house despite 228‑billion‑dong sales
The snack brand Ăn Cùng Bà Tuyết was the leading confectionery seller on Vietnamese e‑commerce platforms in 2025, reporting revenue of about 228.6 billion VND—a 304 % jump from the prior year and over 1.9 million products sold.
Despite the financial success, founder Bà Tuyết continues to reside in a simple level‑4 house built in 2009 on a 400 m² plot in Thái Nguyên. The dwelling remains unpainted, with crumbling walls and a temporary kitchen, and has only seen minor interior repairs and a new gate. Bà Tuyết, now 53, says the decision not to rebuild is not financial but sentimental: the house represents the start of her business, is tied to her age, and she prefers to allocate money to other necessities.
Her son, Nguyễn Minh Trường, is reported to have purchased a Mercedes, indicating personal wealth. Meanwhile, Ăn Cùng Bà Tuyết operates a large factory of roughly 3,500 m² at lot CN10 in the Sông Công II Industrial Zone, Thái Nguyên, equipped with automated processing, sterilisation, and packaging lines.
Entities: Bà Tuyết · Nguyễn Minh Trường · Sông Công II Industrial Zone · Thai Nguyen Province · Thái Nguyên · Ăn Cùng Bà Tuyết
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [● 3 SOURCES] The family's house in Thái Nguyên was built in 2009 on a 400 m² plot.
- [● 3 SOURCES] The house remains a simple unpainted, partially deteriorating structure, with only minor interior repairs and a new gate.
- [● 3 SOURCES] Bà Tuyết cited personal and sentimental reasons for not rebuilding, not financial constraints.
- [● 3 SOURCES] The brand recorded sales of approximately 228.6 billion Vietnamese đồng in 2025.
- [● 3 SOURCES] The company's factory covers 3,500 m² at lot CN10 in the Sông Công II Industrial Zone, Thái Nguyên, with multi‑billion‑dong investment and automated processing equipment.
- [● 3 SOURCES] The brand sold about 1.9 million products in 2025.
- [● 3 SOURCES] Ăn Cùng Bà Tuyết was the leading snack e‑commerce brand in Vietnam in 2025.
- [● 3 SOURCES] Sales grew 304% compared with the previous year.
- [● 3 SOURCES] Metric.vn reported that in 2025, Ăn Cùng Bà Tuyết was the leading snack brand on e‑commerce platforms in Vietnam. (Metric.vn)
- [● 3 SOURCES] The company's factory occupies about 3,500 m² at lot CN10, Sông Công II Industrial Zone, Thái Nguyên, with automated processing equipment. (Company description)
- [● 3 SOURCES] Her son, Nguyễn Minh Trường, has purchased a Mercedes. (Video clips)
- [● 3 SOURCES] Bà Tuyết's house is a simple level‑4 house built in 2009 on a 400 m² plot in Thái Nguyên, still unpainted with crumbling walls. (Video clips)