NABOI Stockholm and Bubaba by FreeON release new collections

Swedish fashion brand NABOI Stockholm has launched its new collection, titled ‘IN OTHER WORDS’. Shot in Stockholm, the campaign utilizes the city’s architecture and natural light to showcase a minimalist aesthetic. Key pieces in the collection include the BIANCA blouse, Balloon trousers, the LINE pencil skirt, and the ALLTIMES jacket. The collection also features the NOIR black-and-white dress, which emphasizes contrast and proportion.

In the children's textile sector, Bubaba by FreeON has introduced a new collection focused on soft materials and playful motifs. Originating in Zagorje, Croatia, the brand produces items such as blankets, bedding, cloth diapers, sleeping bags, and nursing pillows. The brand utilizes OEKO-TEX STANDARD 100 certified materials to ensure safety and quality for infants and parents.