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[CULTURE] · Germany · 8 sources

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NABU gains followers following Ikkimel birdwatching video

German rapper Ikkimel has significantly boosted the social media presence of the Nature and Biodiversity Conservation Union (NABU) through a collaborative video. A recent Instagram Reel featuring the musician and her team birdwatching has garnered over 1 million views and 85,000 likes, resulting in more than 1,250 new followers for the organization.

The video also achieved record-breaking success on TikTok, becoming the most successful video in NABU's history on the platform with 57,000 likes. This engagement is part of NABU's 'Birding-Date' initiative, which pairs celebrities with birdwatching activities to attract younger demographics to nature conservation efforts.

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Ikkimel · NABU

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