Nac Co., Ltd. leverages stable customer base for growth

Nac Co., Ltd. is leveraging its stable customer base, built through its rental and Kurikura water delivery businesses, to drive growth via cross-selling products. The company maintains approximately 900,000 regular customers and a total customer base of roughly 1.3 million.

Founded in 1971, the company has expanded from its origins as a Duskin franchise dealer into five business segments, including architectural consulting, housing sales, and mail-order services for cosmetics and health foods. Nac aims to utilize its direct marketing capabilities and face-to-face sales approach to quickly respond to market changes and consumer needs.