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[BUSINESS] · Japan · 2 sources

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Nagatanien named top sponsor for M-League 2026-27

Nagatanien Co., Ltd. has announced its appointment as the top sponsor for the M-League 2026-27 season. The sponsorship agreement is set to run from September 2026 through August 2027.

The food company intends to promote its ‘Cup-style Asage no Gohan’ product line during the professional mahjong league matches. Recognizing that mahjong matches are long and intense, Nagatanien aims to provide a convenient meal option that allows fans to enjoy hot food without interrupting their viewing experience.

As part of the partnership, Nagatanien plans to launch various promotional activities, including special tie-up videos and social media campaigns such as the ‘#Asage no Gohan Campaign’ to engage with mahjong fans.

Entities

M-League · Nagatanien