Nail industry shifts as professional-grade press-ons gain market traction

The professional nail industry is seeing a shift as high-quality press-on and gel nail products gain market traction. The global market for these products is projected to reach nearly $1.08 billion by 2030, driven largely by direct-to-consumer sales.

Glaize, a brand that gained prominence after founder Gina Farran appeared on Dragons’ Den, offers stick-on gel nails designed to mimic professional manicures. The product uses sizing technology and real gel to provide a salon-like finish in approximately 10 minutes at home.

In the salon sector, companies like BLISSIBOX are looking to integrate professional-grade press-ons into salon menus. By offering hand-painted, artist-designed sets, salons can provide complex creative nail art without the time commitment of traditional services. This approach allows salons to serve clients more efficiently while maintaining high margins and providing a professional application and removal service.