Naju pears begin first exports to France to enter European market

Naju City has commenced its first export of Naju pears to France, marking a strategic move to establish a foothold in the European market. Following an agricultural and fishery products export agreement signed last year, a loading ceremony was held at the Naju Pear Horticultural Agricultural Cooperative to celebrate the shipment.

The initial export consists of 7.5 tons of Naju Shingo pears, which will be distributed through Ace Smart, a Korean distribution channel in France. Naju City plans to use this shipment to monitor local consumer response and market viability, with the goal of increasing volumes and diversifying distribution networks across Europe.

To support this expansion, the city is implementing various administrative measures to reduce costs for farmers and exporters. These include subsidies for export-specific packaging, support for participating in international food expos, and direct payments for agricultural and fishery exports. Mayor Yun Byeong-tae stated that the city aims to leverage the high quality of Naju pears to expand sales channels throughout Europe and enhance farmer income through market diversification.