NAMM Show 2027 expands to five days in Anaheim

The NAMM Show is expanding into a five-day global event scheduled for January 26 through January 30, 2027, at the Anaheim Convention Center in California. Under the theme ‘One World. One Industry. One Show.’, the event aims to unite musicians, manufacturers, retailers, and technology companies.

The expanded schedule includes professional development, networking, and educational summits starting on January 26. January 27 will feature Global Media Day and the NAMM Retail Awards. The main exhibition halls will open from January 28 to January 30, focusing on product demonstrations and brand activations.

Industry recognition will be a central component, with several awards ceremonies scheduled, including the TEC Awards, Backline Talk Awards, and the Bass Magazine Awards, which will move into the Anaheim Convention Center Arena. The event will also feature live musical performances, such as the Yamaha Night of Worship.