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[TECHNOLOGY] · Indonesia, United States · 39 sources

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AI memory demand drives global chip shortage and rising electronics prices

The rapid expansion of artificial intelligence infrastructure is causing a significant memory chip shortage, impacting the consumer electronics market. As data centers prioritize the procurement of high-bandwidth memory (HBM), advanced DRAM, and NAND flash, the supply available for smartphones, PCs, and gaming consoles is diminishing.

Industry analysts from IDC and Counterpoint Research report that this supply crunch is driving up component costs. DRAM prices have reportedly increased fivefold within a single year. Consequently, smartphone manufacturers face a difficult choice: increase retail prices or reduce device specifications to maintain margins. IDC projects the average global smartphone selling price will reach a record USD 581 in 2026. In Indonesia, smartphone shipments fell by 9 percent in Q1 2026, a decline attributed to rising component costs rather than decreased purchasing power.

Major memory players are seeing significant shifts. Sandisk reported $2.98 billion in data center storage sales for its fourth fiscal quarter, with revenue growth of 372% year-over-year. Meanwhile, Xiaomi is adapting to these market pressures by focusing on battery longevity and physical durability in its Redmi Note 17 series, which includes a model featuring a 10,000 mAh battery. Additionally, Xiaomi has introduced its own XRING 03 3nm chipset in the Xiaomi 18 Fold to reduce reliance on external suppliers like Qualcomm.

Entities

Counterpoint Research · Dell Technologies · IDC · Micron Technology · Nvidia · Phison Electronics · SK Hynix · Samsung Electronics · Sandisk · Xiaomi

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Sources

高校市场新逻辑:从「流量曝光」到「信任沉淀」_天极网 [news.yesky.com]
11 days ago