Nani's film 'The Paradise' sets YouTube record with 'Aaya Sher' song

Telugu‑language action drama *The Paradise*, starring popular star Nani and directed by Srikanth Odela, has generated massive buzz ahead of its release. The movie’s first promotional track, “Aaya Sher,” composed by Anirudh Ravichander with lyrics by Kasarla Shyam, has surpassed 200 million views on YouTube, establishing a new milestone for Telugu cinema and for Indian film songs on the platform.

The record‑breaking performance is being heralded as a sign of strong audience anticipation for the pan‑India film, which is billed as one of the most awaited releases of the year. The song’s high‑energy beat, catchy choreography and vocal performances have driven widespread sharing across social media, reinforcing the film’s promotional campaign.

Industry observers note that such digital view counts can boost a film’s marketability and may translate into high box‑office expectations when *The Paradise* opens in theatres nationwide.