Naniwa Danshi stars in new Sanrio Party Land game commercial

The Japanese idol group Naniwa Danshi has appeared in a new television commercial for the party game ‘Sanrio Party Land,’ developed for Nintendo Switch and Nintendo Switch 2. The commercial, titled ‘Minna de Party’ (Everyone’s Party), is scheduled to begin broadcasting nationwide on October 29.

During a press event in Tokyo, the seven members discussed the collaboration, highlighting the synergy between the group and the Sanrio brand. The commercial features the members playing mini-games alongside various Sanrio characters in a colorful, themed setting. The group emphasized the cooperative and lively nature of the gameplay, which is designed for friends and families to enjoy together.

In addition to the television broadcast, web movies featuring the group participating in Sanrio character quizzes and mini-game challenges are expected to be released on Sanrio Games’ official social media platforms, including X, YouTube, Instagram, and TikTok, starting in November.