naoo AG to launch naoo Play streaming service in November 2026

Swiss social media company naoo AG has announced the upcoming launch of naoo Play, a new entertainment offering scheduled for the second half of November 2026. The service integrates streaming functionality directly into the existing naoo social media app.

At launch, the platform will feature more than 130 professionally produced vertical short dramas, totaling over 7,600 episodes. The content catalogue includes international productions from English-speaking regions, Latin America, and Asia. Titles such as “Hollywood Star’s Fake Girlfriend”, “My Sister Stole My Man”, and “Dead Iron” are among the licensed series. To support international reach, content will be available with dynamic subtitles in seven languages: German, English, Spanish, French, Italian, Turkish, and Chinese.

The company aims to capitalize on the rapidly growing vertical short drama market. Market research firm Omdia estimates this global segment will generate approximately USD 14 billion in revenue in 2026, potentially reaching nearly USD 25 billion by 2031. naoo Play will initially utilize an advertising-based monetization model, allowing users to access the content without additional paywalls.