Naples launches new basketball season and digital tourism platform

Naples is advancing several local initiatives focused on sports and tourism. Napoli Basket officially presented its new season, which includes participation in the Eurocup. During a press conference at Palazzo San Giacomo, Mayor Gaetano Manfredi and club officials discussed the team's competitive strategy and plans to requalify the Pala Argento facility.

Simultaneously, the city has launched 'Napoli New City,' a digital platform managed by the Destination Management Organization. Promoted by the Department of Tourism, the portal serves as an editorial and marketing tool designed to enhance the city's international profile. The platform aims to guide tourists through various itineraries, neighborhoods, and cultural experiences, fostering engagement from the planning stage through the end of their visit.