Naples public‑transport civic campaign “Accort’ a comme te muove” launched by Gente Distratta

Gente Distratta has rolled out a new civic‑education initiative for Naples commuters titled “Accort’ a comme te muove”. The project consists of five short animated videos that use humor, satire and absurdity to illustrate common social‑behaviour issues on public transport.

The shorts feature well‑known Neapolitan personalities, including Roberto Sansone, Stefano Sarcinelli, Giuseppe Di Palo, Antonio Fiorillo, Silvana Perno, Ida Grieco, Monica Sarnelli and Francesca Andreano, who appear at the end of each video to reinforce the message. Created, written and directed by Roberto Sansone after returning from London, the series draws inspiration from U.S. sitcoms such as Family Guy and The Simpsons. The videos are broadcast on Videometro screens inside stations, reaching tens of thousands of passengers daily and urging them to “move better together”.