Nara Smith faces backlash after rejecting ‘tradwife’ label

Influencer Nara Smith is facing backlash following her recent comments rejecting the ‘tradwife’ label. Smith, known for viral videos featuring meticulous domestic routines and homemade recipes, stated during an appearance on the ‘Call Her Daddy’ podcast that she does not view herself as a traditional homemaker. She described herself as a working mother who shares childcare duties equally with her husband, noting that her cooking is a passion and hobby rather than a primary identity.

Critics, including commentator Allie Beth Stuckey, have accused Smith of hypocrisy and ‘gaslighting.’ Critics argue that Smith has built her massive following and revenue by capitalizing on the aesthetic and values of the tradwife movement. They contend that her rejection of the category, after achieving significant success through it, is an attempt to distance herself from the movement's potential controversies while still benefiting from its popularity.