Narendra Modi's Instagram video sets viewership record with 306 million watches

Prime Minister Narendra Modi released a new Instagram video on 25 July, thanking the country's youth and general public for their feedback on his previous address. Within 24 hours the reel amassed more than 306 million views, making it the most‑watched Instagram video ever recorded. The surge also drew roughly one million new followers to Modi’s account, pushing his total past the 100 million‑follower milestone – a first for any politician worldwide.

The record surpassed the previous benchmark set by YouTuber IShowSpeed, whose reel had exceeded 300 million views in a day. Officials and researchers noted the rapid engagement and the significance of the digital outreach by a world leader.