NARS celebrates 25 years in Japan with fashion collaborations and new product launches

NARS, the New York-based makeup artist brand, is celebrating its 25th anniversary in Japan with a series of high-profile beauty and fashion engagements.

At Rakuten Fashion Week TOKYO 2027 S/S, NARS provided backstage makeup artistry for the fashion brand ENFÖLD. Lead artist Haruna Shigeto designed looks centered on the theme ‘WRAPPING STRUCTURE,’ utilizing a minimalist skin base contrasted with bold black eyeliner and yellow lip accents to complement the collection.

To mark its 25-year milestone in the Japanese market, NARS also hosted the ‘NARS STEAL THE SCENE’ premiere party. The event featured makeup demonstrations and the unveiling of new products, including the Sparkling Seduction Liquid Eyeshadow and new Quad Eye Shadow shades, ahead of their September 11 release. The celebration was attended by various celebrities and influencers, showcasing the brand’s artistry through live shows and high-speed video demonstrations.