Naruto Experience exhibition advances for São Paulo launch

The Naruto Experience, an immersive exhibition based on Masashi Kishimoto’s franchise, is advancing toward its launch in São Paulo, Brazil. Recent development meetings were held in the city involving key stakeholders, including representatives from TV TOKYO, VIZ Media, Multiverso Experience, and Angelotti Licensing & Entertainment Business.

The project aims to combine narrative and technology to create a physical space where fans can feel part of the Naruto universe. The approximately 1,800 m² exhibition will feature themed scenarios, life-sized characters, mapped projections, and a virtual reality area. Additionally, the site will include a themed ramen restaurant and an official store selling exclusive products.

While the specific opening date has not yet been defined, the exhibition is set to be located on Avenida Francisco Matarazzo in the western zone of São Paulo.