NASCAR signs Wheatley American Vodka as Official Vodka in multi-year deal

NASCAR announced a multi‑year partnership with Wheatley American Vodka, naming the American‑made spirit the Official Vodka of the series. The agreement makes the brand the entitlement partner of the season‑opening exhibition, the Wheatley Vodka Clash, which will return to Daytona International Speedway on 13 February 2027.

Wheatley will hold vodka‑category rights for marketing and promotion, including year‑round integration across NASCAR platforms, a custom 30‑second spot and on‑site fan activations at the Clash. The partnership also includes a program to support service members and military veterans, with details to be released later.

Jake Krantz, senior director of national sales for NASCAR, said the partnership aligns with both organisations’ focus on quality and American craftsmanship. David Binder, senior brand director for Wheatley, highlighted the brand’s commitment to bringing people together through the sport.