Natal retail campaign enters 25th year with R$ 260,000 in prizes

The 25th edition of the Liquida Natal retail campaign begins this Friday, running until September 7. Organized by the Câmara de Dirigentes Lojistas de Natal (CDL Natal), the initiative involves more than 2,000 participating companies, ranging from individual micro-entrepreneurs to large retail chains.

In addition to offering discounts on various products and services across street stores, shopping centers, and the metropolitan region, the campaign features a prize pool exceeding R$ 260,000 distributed through consumer coupons. According to José Lucena, president of CDL Natal, the movement aims to stimulate sales and support the local commercial ecosystem, including suppliers, transporters, and service providers.