Natasha Zinko presents Spring/Summer 2027 collection ‘Pay Per View’

Natasha Zinko’s Spring/Summer 2027 collection, titled ‘Pay Per View’, explores themes of surveillance, online attention, and public performance. The show utilizes the concept of the panopticon to examine how individuals behave when they suspect they are being watched by an audience.

In collaboration with OnlyFans, Zinko assembled a cast of real-life personalities to engage in acts of self-parody. The collection features clothing that reflects daily life but incorporates exaggerated shapes and colors to tap into monetizable cultural archetypes. The presentation addresses the uncertainty of constant recording and the impact of wearable technology, such as Meta Glasses, on privacy and authenticity in an attention-driven economy.