Nate Bargatze named face of new Ford customer service campaign

Comedian Nate Bargatze has been named the face of a new customer service campaign for Ford Motor Company titled ‘Real Parts. Real Pros. Real Easy.’

Bargatze, a Tennessee native known for family-friendly comedy, stated in an interview that he was selected for the role because he is not an expert on vehicle maintenance. The campaign aims to use his relatable humor to make vehicle servicing feel less intimidating for customers while highlighting the use of genuine Ford parts and factory-trained technicians.