National Home Center targets AI integration and store upgrades

National Home Center (6281-TW) has outlined its strategic outlook for the upcoming year, focusing on navigating market challenges such as real estate credit controls and geopolitical shifts. The company plans to optimize its physical retail presence by upgrading large-format stores (over 100 pings) and replacing underperforming locations with approximately 10 to 15 new large-scale stores annually.

To enhance customer experience and drive domestic growth, the retailer is integrating generative AI and precise membership data systems into its third-generation e-commerce platform. This digital transformation aims to provide customized marketing and automate tasks for frontline staff. Despite market uncertainties, the company anticipates potential growth in private consumption driven by wage increases and tax adjustments in Taiwan.