National Road Safety Observatory launches corporate funding program

The National Road Safety Observatory (ONSV) has launched a Cause-Related Marketing (CRM) program designed to link corporate activities to the funding of studies and research aimed at preserving lives in traffic.

The program debuts with two participating organizations: Arbitran, which manages the Traffic Arbitration Chamber, and AIOTI, the developer of SafePilot. Under this model, private companies can allocate resources to the ONSV based on the sale or use of their products and services. Contributions may be tied to specific variables such as a percentage of revenue, a fixed fee, or the volume of customers served.

Paulo Guimarães, CEO of the ONSV, stated that the initiative aims to expand corporate involvement in building safer traffic environments by integrating social commitment into business operations. The program is open to new organizations looking to join the support network for safe mobility research.