National Squash League names iHeartMedia title sponsor

The National Squash League (NSL) has entered into a sponsorship agreement with iHeartMedia, designating the audio media company as the title sponsor and Official Audio Media Partner for the 2026–27 season.

The partnership aims to build promotional momentum ahead of squash’s official debut at the Los Angeles 2028 Olympic Games. Under the terms of the deal, iHeartMedia will utilize its national broadcast, digital, and audio channels to promote the league’s 16 franchises. The agreement includes jersey patch inventory for all NSL players and provides iHeartMedia with exclusive access to Olympic-bound athletes for multimedia storytelling.

Additionally, iHeartMedia will serve as the presenting sponsor for the National Squash League Playoffs, scheduled for March 5–7, integrating “The Power Play” branding across marketing and venue activations. Commercial advisor Stephanie Borges noted the partnership is designed to introduce high-profile squash personalities to new demographic segments during a critical period for the sport’s international development.