Natura advances sustainable packaging and circular economy goals

Natura, a cosmetics and personal care company, is advancing its sustainability goals through packaging transformation and circular economy strategies. During the second edition of Mexico por el Clima 2026, the company reported that 90% of its packaging is currently reusable, refillable, recyclable, or compostable.

Through ecodesign and the use of an environmental calculator to predict product impact, the company has reached 30.1% recycled plastic content in its packaging, exceeding its previous 25% target a year ahead of schedule. Natura is also working toward a Net Zero climate transition plan, focusing on reducing material use and promoting refills to minimize environmental impact from design to final disposal.