Natura expands body oil portfolio amid growing beauty market

Natura, a leading Brazilian personal care and beauty brand, has expanded its portfolio of body oils to meet growing consumer demand for sensory and practical skincare routines. The brand offers various formulations, including liquid options for use during showers, bifasics, trifasics, and textures that transform from cream to oil upon contact with body heat.

Specific products highlighted include the Sève line, featuring Sweet Almonds, Pink Pepper, and Almond and Cinnamon varieties, as well as the Ekos Maracujá triphasic oil which utilizes Amazonian bioactives. These products are designed to provide deep hydration, nutrient replenishment, and long-lasting fragrance.

The expansion aligns with a growing global beauty market. According to Market.us, the body oil sector generated US$ 3.1 billion in 2024 and is projected to reach US$ 4.9 billion by 2034, representing an average annual growth rate of 4.6%.