Naver hosts N-P Festa to expand membership experience offline

Naver has launched N-P Festa, a cultural festival held in Seongsu-dong, Seoul, designed to extend its Naver Plus membership ecosystem from online platforms to offline spaces. The three-day event features artist performances, brand collaborations, and various technological demonstrations.

At the festival, Naver showcased its AI-based facial recognition service, FaceSign, to facilitate rapid entry and payments without the need for QR codes or physical tickets. The company also utilized its Npay Wallet for an NFT stamp tour, allowing visitors to collect digital assets via QR codes.

In addition to technology, the event highlights Naver’s strategic partnerships, including a dedicated zone for Netflix subscribers and a showroom for the contemporary fashion service KNOKIT. Naver aims to continue this offline expansion through future projects, such as the Naver Arena, to provide differentiated benefits to its members.