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NBA announces global partnership with Nestlé and broadcasting deal in Dominican Republic
Nestlé and the NBA have announced a long-term global partnership, effective January 1, 2027. Under the agreement, Nestlé brands Milo and Nesquik will become official partners of the league, spanning 21 markets across four continents. The collaboration aims to connect with fans and encourage sports participation among youth through various marketing platforms and consumer experiences.
In a separate development regarding NBA accessibility, CDN Deportes has secured a multi-season agreement to bring NBA games to the Dominican Republic. The deal will provide free broadcasts of regular season games, playoffs, and the NBA All-Star Game via television and geolocated streaming, marking a significant move to provide high-level sports content to the Dominican public without a subscription requirement.