NBA viewership rises under Adam Silver’s digital strategy

NBA Commissioner Adam Silver has overseen a period of growth in viewership across both regular season and playoff networks. This rise is attributed to the league’s embrace of social media and the high celebrity status of its athletes.

Silver noted a shift in how arenas approach technology, stating that while teams once limited Wi-Fi to keep fans focused on the game, they now recognize the importance of using mobile devices to engage fans during live events.