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NDTV rebrands to unified identity with new tagline
NDTV has announced a rebranding of its news network, transitioning from NDTV 24x7 to simply NDTV. The move introduces a new visual identity and a tagline, ‘When It Really Matters’, designed to unify the brand across television, digital platforms, apps, and social media.
CEO and Editor-in-Chief Rahul Kanwal stated that while ‘24x7’ originally signified the era of round-the-clock television news, the term now describes a medium rather than the brand itself. The new identity aims to reflect modern news consumption habits across various emerging platforms.
Managing Editor Shiv Aroor noted that the new tagline will serve as an editorial compass to help audiences distinguish between information that merely commands attention and news that carries genuine public significance.